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| New Music Marketing & Business Book from OiM Founder Nick Finzer Create, Connect, Repeat. It is a phrase to frame the micro and macro of building a life in a creative industry. It is a career strategy, a content strategy, and even a life strategy. For building the career of any artist, it is a method that can live at the center of what you need to do to reach the career goals you envision. Create, Connect, Repeat does not have to be complicated. It is a delightfully simple strategy. Stick with it and allow the process to take its course. Stick with the work. Stick with the process. Create what you want to create. Share your work generously with those around you. Do it again, and again, and again. In this approach you create the art that you want to create, you work to connect that work with audiences who are interested in the type of content/music/art you are making, and then you build a path to longevity through repetition. Most great artists did not make just one piece of work. Artists make work across their lifetime that documents their artistic vision and journey. "My goal with this book…" remarks Finzer, "... is to show artists at all stages of their career that the life that they want is within their reach by committing to the process and focusing less on the outcome. With a little bit of patience, creativity, and persistence, it's possible for any artist to build a sustainable artistic business today. The essential element is recognizing that [their art] is indeed a business, and can be built one customer (fan) at a time!" In this book Finzer unpacks his multifaceted approach to building an audience with work that matters to you, finding sustainable practices for sharing your life's mission, and finding creative ways to monetize that work across the multitude of platforms that are available to artists in 2022 and beyond. "I'm pretty sick and tired of the 'starving artist' trope" Finzer elaborates, "to me, that is playing the victim. As an artist you are not the victim, you are the instigator! My hope with this book is that it helps more young creatives realize that it's time to stop waiting for the traditional gatekeepers, and it's time to start building their audience directly. If there is one takeaway from this book it's just that; build a passionate and dedicated audience and you will be unstoppable!" At its core, Create, Connect, Repeat is designed to offer creatives a blueprint to success that focuses on both creating and sharing. It focuses on the generosity of artistry, creativity, and vision. It focuses on building one step at a time. It focuses on finding one fan at a time and building the life you've been dreaming of. Create, Connect, Repeat will release on April 5th, 2022 on the Institute for Creative Music Press. Preorders are open now at www.nickfinzer.store write your comments about the article :: © 2022 Jazz News :: home page |