Ogilvy Becomes TM Forum Member and Joins Advisory Board

The TM Forum announces that one of the world's premier advertising companies, Ogilvy, has joined the TM Forum as a member. Rory Sutherland, Vice-Chair of Ogilvy Group UK will also join the Forum's Advisory Board to advise on emerging TM Forum programs to enable online and mobile advertising.

With 3.5 billion people now owning mobile handsets, online and mobile routes to market offer a huge opportunity for both the advertising and communications industries. Yet many barriers exist that can only be removed by collaborative action between communications, cable media and advertising companies. Ogilvy will help kick-start the Forum's role in developing collaborative programs agreeing industry-wide standards and approaches to overcome those barriers.

write your comments about the article :: 2008 Networking News :: home page