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| XSell Releases XSell Web FrameworX XSell has announced the release of XSell Web FrameworX designed to provide ongoing analysis and enhanced offer prioritization for Web-based customer interactions. The enhancements to XSell's Web-based platform enables organizations across multiple industries to better identify, prioritize and improve sales opportunities through Web-based customer service touch points. New features added to the platform include: - XSpots - proprietary technology that delivers intelligent and personalized advertisement content with client control over offer behavior and styles. XSpots are created and personalized in real-time based upon customer data and offer performance and are strategically placed to optimize success. XSpots leverage XSell's Return on Presentment multi-channel offer optimization framework to ensure advertisements are only presented to qualified and eligible customers and are consistent with offers made in other online and offline marketing channels. - Enhanced Analytics – institutions can test consumer offers across multiple consumer experiences and Web pages to determine which offers are most effective and at what point in the interaction they are best presented. - Automated Offer Optimization – XSell's Web FrameworX supports sophisticated multivariate offer testing and can automatically calibrate the most effective and best performing offers based upon customer segmentation and behavior. write your comments about the article :: © 2007 Networking News :: home page |