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| MIVA Media Launches The MIVA Precision Network MIVA Media has announced the U.S. and U.K. launch of The MIVA Precision Network, a vertical Pay-Per-Click network designed to enhance targeting and in turn drive higher value leads for MIVA advertisers. The new MIVA Precision Network, which is currently in beta, will operate alongside MIVA's existing Core Network. MIVA's Core Network will continue to offer broad distribution and deliver leads to advertisers across all sectors, while MIVA's Precision Network will offer narrower distribution and deliver only vertical specific leads. Companies can advertise on MIVA's Precision Network, Core Network or a combination of the two. The MIVA Precision Network will span 18 sectors in the U.S.: adult, apparel, automotive, dating, education, electronics, entertainment, finance, health, insurance, mobile, office supplies, pharmaceutical, professional services, real estate, sports/recreation, technology and travel. In the U.K. the Network will initially span 5 sectors: automotive, finance, gambling, health/beauty and recruitment. To support the launch of The Precision Network, MIVA is offering advertisers access to teams of vertical experts who will provide insights into areas such as traffic trends, top converting keywords and bid landscapes. write your comments about the article :: © 2007 Networking News :: home page |