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CRYPTOCard: Gary Marsden Becomes Business Development Director

CRYPTOCard says that in response to the rapid increase in demand for its two-factor authentication technology worldwide and the recent release of its Managed Authentication Service, it has appointed Gary Marsden as Business Development Director. Marsden will oversee the continued expansion of CRYPTOCard’s global partner program through the strategic development of international relationships with Service Providers, Systems Integrators and Technology Partners. The arrival of Marsden underscores CRYPTOCard’s commitment to its partner program, which is expected to account for 99 per cent of all sales worldwide.

With more than 15 years IT business development experience worldwide, Marsden joins CRYPTOCard from global systems integrator Getronics, where he led the development of the Microsoft Alliance and related business solutions across EMEA. He was also instrumental in the development of the company’s initiatives for a Microsoft managed desktop offering and a focus on key vertical markets such as Financial Services. Prior to working at Getronics, Marsden was based in Frankfurt, Germany with Tenovis GmbH & Co KG, (now part of Avaya) where he was Head of Marketing for business ventures in the Hosted and Managed Services marketplace – a key growth area for the company.

Marsden’s experience in developing business at senior levels in a wide variety of markets and industries worldwide, make him an ideal choice to continue CRYPTOCard’s rapid global growth. Responsible for the development and delivery of solutions for Major End User Accounts through the Service Provider, Systems Integrator and Reseller channels, Marsden has created successful strategies for business growth through the introduction of sales campaigns and the strategic development of products and solutions across all key market segments.



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