Sprint Launches ’(RED) Friday’ to Help Fight AIDS

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Sprint announces the kick-off of its "Twelve Days of Power Shopping" campaign. For the first day of the series, Sprint, Motorola and (RED) are turning the traditional "Black Friday" – the biggest shopping day of the year – into "(RED) Friday" by encouraging customers to purchase a RED MOTORAZR wireless phone during the holiday season. RED MOTORAZR V3m, which became available from Motorola and Sprint in early November, is a new wireless phone designed exclusively to support (PRODUCT) RED. Both Sprint and Motorola will contribute directly to The Global Fund to fight AIDS, tuberculosis and malaria with each RED MOTORAZR sold at Sprint.

(RED) is an initiative founded by Bono and Bobby Shriver to raise awareness and money for The Global Fund, an innovative public-private partnership created to finance a dramatic turnaround in the fight against AIDS. The initiative engages the private sector to create (PRODUCT) RED-branded products from which a portion of profits are contributed directly to The Global Fund.

On Sprint’s Power Vision network, RED MOTORAZR will join MOTOKRZR, MOTORAZR and MOTOSLVR as the only versions of these handsets to offer access to:
- Sprint TV with more than 50 channels of live television and on-demand video and audio.
- Sprint Music Store, which allows users to browse and wirelessly download full-length songs directly to their phone.
- Sprint Movies, the first "pay-per-view" service for mobile phones in the U.S. that streams full-length movies, including recent box-office hits and timeless favorites.
- NFL Mobile, a Sprint-exclusive wireless application that brings fans access to same-day video highlights, customizable real-time statistics, scores, injury reports and other information.
- Sprint Power View, the industry’s first made-for-mobile sports and entertainment video programming network.

The RED MOTORAZR V3m is one of Motorola’s thinnest multimedia phones for the CDMA network and features a refined metal housing and sculptured clamshell shape. The bold red hue of the RED MOTORAZR makes a striking statement complimenting its ultra-thin, attractive design. RED MOTORAZR handset includes five unique preloaded screen savers. Additional advanced features include a 1.3 megapixel digital camera with 4x digital zoom and video capture, playback and streaming, GPS enabled, Bluetooth wireless technology, speakerphone and a MicroSD memory card slot.

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