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| Cisco Enables Business-Class Video with New Digital Media System Cisco Systems has announced the Cisco Digital Media System, a new emerging technology that will enable organizations to use business-quality, dynamic video and audio to easily connect customers, employees, partners or students anywhere, anytime. Solutions in this new digital media systems technology category will extend digital media into new markets and compelling applications for real-time and on-demand broadcasting, to enable organizational transformation by putting the human face back into business. The Cisco Digital Media System quickly and easily allows users to create, manage and deliver live and on-demand digital media in various formats to multiple wired or wireless connected devices. The solution utilizes the power of an Internet Protocol (IP) network as the platform to enhance productivity and business operations by improving communications and collaboration capabilities. The Digital Media System was developed in Cisco's Emerging Markets Technology Group, an internal venture team that focuses on innovation in adjacent markets beyond Cisco's traditional networking audience. Taking advantage of the network as the platform for digital media delivery provides customers in many industries with the latest tools for communication, collaboration, marketing, sales, education and information retention. For example, an organization can easily broadcast a CEO keynote to a widely dispersed audience and make the event immediately available for on-demand viewing. Other potential applications include: * Financial Services: Training remote customer service representatives without taking employees away from essential customer-facing roles. * Retail: Communicating with customers quickly and easily via the Internet or in stores about new offerings and changing specials; offering broadcasts of live promotional events. * Government: Enabling live and on-demand Web-based access to city council meetings; providing access to digital media-based information on relevant regulations and laws. * Education: Extending the classroom to include remote broadcast and viewing of lectures, as well as on-demand materials. * Health Care: Alleviating staff and resource shortages by providing patients, family and friends with digital media-based informational materials. * Safety and Security: Providing the public with important up-to-the-minute information about changing conditions in airports, stadiums, train stations and auto routes. The Web-based Cisco Digital Media System takes advantage of Cisco's Service-Oriented Network Architecture (SONA), an architectural framework that helps enterprises evolve existing infrastructure into an Intelligent Information Network that supports new IP strategies, including service-oriented architecture (SOA), Web services and virtualization. The Cisco Digital Media System comprises three product lines: * Cisco Digital Media Encoders: The Cisco Digital Media Encoder 2000 is a studio-level appliance with multiple channel support. The Cisco Digital Media Encoder 1000 is a portable encoder that can be used wirelessly for single-channel encoding. Both encoders support live and on-demand encoding in many formats. * Cisco Digital Media Manager: The Cisco Digital Media Manager manages and publishes digital media and provides tools for users to add and archive media; assign metadata and keywords; preview content and manage workflow; and schedule instant and future deployments. Cisco Digital Media Manager integrates with Cisco Application Networking Services technologies, including Cisco's Application and Content Networking System and wide-area content engines, for business-class digital media deployment across the network. * Cisco Video Portal: The portal allows users to browse, search and view digital media content. It features a customizable program guide and search functions; personalized playlists and featured lineups; advanced player controls, full-screen playback; and a usage reporting system. It is also fully integrated with the Cisco Digital Media Manager and supports Windows Media, RealPlayer and Flash file formats initially, with QuickTime and MPEG4 following later this year. write your comments about the article :: © 2006 Networking News :: home page |