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| 24/7 Real Media Announces Open AdStream 6 Network Edition As the number and size of affiliate online ad networks continues to increase, 24/7 Real Media has announced the release of Open AdStream 6 Network Edition, the first integrated ad management technology specifically designed to meet the evolving needs of online advertising networks. The technology extends the functionality of the company's comprehensive, Open AdStream 6 ad management platform to address the specialized needs of, and strong demand from, vertical and specialized online ad networks. 24/7 Real Media uses the award-winning Open AdStream technology to manage its own network of over 850 web sites, which serves more than 12 billion impressions per month to more than 117 million unique users. Open AdStream 6 Network Edition provides networks and their affiliates with greater transparency into operational details than ever before. Using an intuitive "self-service" user interface, affiliate publishers can monitor campaigns and creatives on the network in real time, accept or decline scheduled advertising, and include or exclude certain advertisers or types of ads, giving them greater control over the ad content served to their visitors. In addition, the same interface gives networks and publishers greater financial transparency by allowing users to easily track settlement and fulfillment, and monitor and produce reports on their revenue share or CPM relationships. Instead of being mired in the administration of serving advertising and tracking revenue, ad networks can now concentrate on expanding to additional sites and generating incremental revenue. write your comments about the article :: © 2006 Networking News :: home page |