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| FLO Technology Demonstration at 2006 CES QUALCOMM Incorporated, a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced the Company will conduct a live, over-the-air demonstration of FLO Technology with Samsung Electronics Co., Ltd., a global leader in telecommunication and digital convergence technologies. The demonstration will be among the first featuring FLO Technology on handsets from major device manufacturer Samsung, and will take place during the 2006 International CES in Las Vegas, Jan. 5-8, in Samsung Electronics' Booth #11033, LVCC Central Hall. FLO Technology, a multicast innovation and key component of the MediaFLO System, is an air-interface technology designed to increase capacity and coverage and reduce cost for multimedia content delivery to mobile handsets. The demonstration will feature over-the-air delivery and viewing of multiple channels of wireless multimedia content, both streaming video and multicast packet data. "Feature-rich handsets that support high-quality video and deliver superior sound are critical in any solution that promises to deliver an optimum mobile video service to wireless subscribers, " said Rob Chandhok, vice president of engineering and market development for QUALCOMM MediaFLO Technologies. "We're pleased to be demonstrating FLO Technology with Samsung handsets. Steps like this will help to bring advanced wireless multimedia services to customers around the world." Beyond its MediaFLO capabilities, Samsung's handsets will feature a two- megapixel camera with flash, video (MPEG4/H.263/H.264/WMV) and audio (MP3/AAC/AAC+/WMA) support, and a microSD external memory slot. The phone's iconic swivel screen design will allow users to view video content in landscape mode, further enhancing the multimedia experience. "By combining Samsung's world-class wireless phone design and technology with MediaFLO's simple and intuitive end-to-end system, we're creating a compelling multimedia solution and consumer experience, " said Hunbae Kim, vice president of mobile research and development team, Samsung Electronics. "With demand for mobile multimedia services rising among wireless consumers, we recognize that many opportunities can open up for our business by using QUALCOMM's FLO mobile video technology." Engineered specifically for the mobile environment, FLO Technology offers several advantages over other OFDM-based mobile multicast technologies, including higher-quality video and audio, faster channel switching time, superior mobile reception, optimized power consumption and greater capacity than other multicast technologies. Specific performance features of FLO Technology include: * Support for up to 20 streaming channels of QVGA (320x240 pixels) quality video at up to 30 frames per second, 10 stereo audio channels (HE AAC+ parametric stereo) and up to 800 minutes of stored Clipcast(TM) content per day (short-format video clips) * An average channel switching time of 1.5 seconds without buffering or progress bars FLO also reduces the network cost of delivering multimedia content by dramatically decreasing the number of transmitters that need to be deployed. In addition, FLO Technology-based multimedia multicasting will complement wireless operators' CDMA2000(R) 1X, 1xEV-DO and WCDMA cellular network data and voice services, delivering content to the same cellular handsets used on these 3G networks. write your comments about the article :: © 2006 Networking News :: home page |