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Yvette Noel-Schure Receives Berklee's Master of Global Entertainment Award

Yvette Noel-Schure, highly-regarded music and entertainment PR executive and vice president of Schure Media Group, was presented with Berklee's first Master of Global Entertainment Award by María Martínez Iturriaga, executive director of Berklee's campus in Valencia, Spain. The award was presented at a March 14 event in Noel-Schure's honor at Berklee Valencia.

The respected industry veteran is known for her work with Beyoncé, Prince, John Legend and many others. "Yvette Noel-Schure is the most relevant PR professional within the music and entertainment industry today, " said Iturriaga. "Her passion and dedication to the artists she represents makes her an example to other colleagues and for future generations of industry professionals."

"We are deeply grateful for her commitment to Berklee, " Iturriaga continued, "particularly to the Valencia campus, where, throughout the years, she has provided our students with a wider multicultural and inclusive approach towards their future role within the music industry. We are confident that this will result in an outstanding generation of executives among which Berklee students will proudly hold her legacy."

"Berklee is in my heart for a number of reasons, " Noel-Schure said. "People like me, women and men who have had long careers in this business, need to learn from those coming. It is also important to teach what we have learned, to pass down the knowledge, so future generations can do even better than you did. For that Berklee is the best."

At the award ceremony, held at the library on campus, Berklee students paid tribute to her career achievements by performing spoken word poetry and conducting a question and answer session where Noel-Schure delved into her thirty-year experience in the field, the future of the industry, and the role of women in the music and entertainment business. Noel-Schure has continuously showed a deep commitment in this regard by taking part in several seminars and symposiums at Berklee Valencia and encouraging the industry to make changes that empower real equity in the sector. At Berklee Valencia, she is also a mentor for the Berklee Outstanding Women Scholarship to support musicianship and leadership of women in the music industry.

The Grenada-born publicist and vice president of Schure Media Group has developed press campaigns for a diverse roster of artists, including Mariah Carey, Will Smith, Jessica Simpson, Prince, John Legend, Adele, Wyclef Jean, Destiny's Child and for each of that group's members: Kelly Rowland, Michelle Williams, and Beyonce; as well as media launches for Maxwell's BLACKsummers'night and Beyoncé's I Am … Sasha Fierce.

Berklee's Master of Global Entertainment Award recognizes industry leaders who have dedicated their life and career to music and entertainment on a global scale by promoting multicultural diversity while developing opportunities for individuals from underserved communities to make their way into the industry.

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About Berklee College of Music
Berklee was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For 70 years, the college has evolved to reflect the current state of the music industry, leading the way with baccalaureate studies in performance, music business/management, songwriting, music therapy, film scoring, and more. In June 2016, the Boston Conservatory merged with Berklee, creating the world's most comprehensive and dynamic training ground for music, dance, theater, and related professions.

With a focus on global learning, the Berklee campus in Valencia, Spain, offers graduate programs and study abroad opportunity, while Berklee Online serves distance learners worldwide with extension classes and degree-granting programs. The Berklee City Music Network provides after-school programming for underserved teens in 43 locations throughout the U.S. and Canada. With a student body representing more than 100 countries, abundant international undergraduate and graduate student populations (33 and 53 percent respectively), and alumni and faculty who have won more than 300 Grammy and Latin Grammy awards, Berklee is the world's premier learning lab for the music of today—and tomorrow. Learn more at berklee.edu.

About Berklee College of Music's Valencia Campus
Berklee's campus in Valencia is the first international campus established by the renowned Berklee College of Music - and its first campus outside of Boston. Located in the iconic City of Arts and Sciences in Valencia, Spain, the magnificent 3, 600 square meter campus has been designed specifically for music and is equipped with state-of-the art technology.

Berklee's Valencia campus aims to provide a hub to launch careers across the globe for the most musically talented international students. Offering a unique curriculum, as well as an International Career Center to assist students in their transition from student to music professional, the campus presented Berklee College of Music's first graduate master's degree programs in contemporary music (Scoring for Film, Television and Video Games; Contemporary Performance (Production Concentration); and Global Entertainment and Music Business) in September 2012, and launched a fourth new graduate program: Music Production, Technology, and Innovation in September 2013.

In addition, Berklee's campus in Valencia offers a Study Abroad Program for Berklee students from Boston to study for a term at Valencia, Summer and Special Programs, as well as a new way for musicians around the world to join the global music community – as performers, as practitioners, and as leaders. More information can be found at valencia.berklee.edu.



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