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| Music entertainment for Chinese Tourists  Local Sydney band, Viva the band is gearing up for an influx of Chinese tourists in Sydney, Australia. Sydney is rapidly becoming a favoured destination for Chinese tourists in Australia. In January the state-run China Daily said Chinese travellers spent $US102 billion overseas in 2012, making them the world's biggest spenders. It appears very beneficial for local bands to develop a suitable repertoire of music to cater for this influx of tourists.Spending by tourists from the Asia-Pacific will reach nearly $US753 billion by 2023, increasing the region's share of global spend to 40 per cent from 25 per cent in 2012, according to a report commissioned by travel technology firm Amadeus. Travellers from Europe will account for 34 per cent of global outbound spend by the same year. The acceptance of modern music to cater for Chinese tourists is attributed to the heritage of the new Chinese culture movement of the 1910s and 1920s which produced a great deal of lasting interest in Western music. A number of Chinese musicians of that era studied abroad to perform Western classical music, The Kuomintang (National People's Party) also sponsored modern music via the Shanghai Conservatory of Music. Symphony orchestras were formed in most major cities in China, they performed to a wide audience in the concert halls and on radio. Jazz and popular European music was also adopted with local performers adding xylophones, saxophones and violins, among other instruments to their compositions. Lü Wencheng, Qui Hechou, Yin Zizhong and He Dasha were among the most notable performers and composers of Western styled arrangements of Chinese classical music. In accordance with Viva's experience, accordions are recognized as a staple instrument in school bands in China, consequently European tunes such as "Jealousy" plus French tunes and Argentine Tango's became very popular to Chinese audiences. Chinese people also took a liking to Ballroom dancing, adopting Western dancing attire and enjoying big band and swing music at huge dancing halls. Viva the band has developed a repertoire of French, Spanish, and South American Instrumental music that local Chinese businessmen and Chinese tourists enjoy, The band appeared at month long music festivals in the Republic of China (Taiwan) on two separate occasions and have experienced Chinese audiences appreciation of popular instrumental music from France, Spain and South America as well as Western light classical music write your comments about the article :: © 2014 Jazz News :: home page |