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| Rap Artist Kokane Uses Digital Billboards To Launch New Album For more than 20 years, Jerry B. Long aka "The Legendary Kokane/Mr. Kane" has been an pioneering rap artist. He is often regarded as the most featured artist on the planet. This claim is supported by the fact that Kokane has worked with or appeared on the albums of Brotha Lynch Hung, Spice 1, Dr. Dre, Snoop Dogg, Eazy E NWA, Ice Cube, Mr. Short Khop, P Diddy, Busta Rhymes, 2 Pac, Cypress Hill, DMX, Jada Kiss, 50 Cent, G Unit, Young Buck, George Duke & Stanley Clark { some of the great jazz musicians }, George Clinton Parliament, Bootsy Collins Parliament, Bernie Burrel Parliament, Larry Blackman Cameo, Raphael Saadiq Toni Tone Tony & many more. Now with the growing importance of the Internet and Mobile phone networks as music marketing tool, Kokane is innovating yet again by leveraging digital billboard technology and automated news distribution systems to promote his latest album, "Gimme All Mine". "Kokane is already "Feature King" now we are aiming to be the most promoted artist online", says Chris Willis, a key Online Publicist for Kokane. But what is digital billboard? And how is Kokane using it to launch his album? "A digital billboard is a mini web-page that can be copied and shared on any website that accepts html code", says Matrix Thompson, VP, WoahMedia.com. "The technology is very much the same as a traditional billboard, but it is published online and can be updated in real-time by clients interested in promoting content including music, videos, photos or events, products and services." Thompson claims that, "In the 21st century you must bring news to people on social networks like Myspace where they meet. You cannot wait for them to visit your website. Digital Billboards allow you to do this, by strategic placing the billboards on thousands of websites and update the billboard in real-time as you create new content." Digital billboards have been instrumental in helping WoahMedia.com and the I Love The Caribbean Movement to generate more than 4, 000, 000 pageviews and 300 media placements including 817, 000 pageviews for NCB Remittance Services, a key sponsor. Entertainment industry clients like d.bi young, Brazilfest, Lolita Entertainment, Rinkah Entertainment and many more have benefited from digital billboard use. "We are proud to add Kokane's album announcements, promotional videos and promotional tracks to the digital billboard network. And we're equally confident that our digital billboards and associated online blogging and PR solutions will help Kokane to enhance his profile globally and increase album, digital download and ringtone sales. ABOUT THE LEGENDARY KOKANE Kokane is a rap industry pioneer and the son of Motown staff composer/arranger Jerry B. Long Sr (whose works include Ball of Confusion, Just My Imagination, Still Waters Run Deep and many more). Jerry B. Long Jr's life has always included music, mainly the old school funk of the 70's, mid - 80's as rap was first appearing in his native Los Angeles, although Jerry was originally born in Bronxville, New York. This led to him eventually signing to Eazy E's Ruthless Record's label in 1991'. In addition to co-writing "Appetite for Destruction" for NWA's Niggaz 4 Life, Kokane also contributed to other West Coast rap albums such as Above the Law's "Black Mafia Life". His first solo single was "Nickel Slick Nigga" which appeared on the "Deep Cover Soundtrack" as well as his debut album for Ruthless/ Epic Records, "Who Am I." His second album for Ruthless, "Funk Upon A Rhyme", appeared in 1994', the album made a huge impact oversea's and now is rare collectors album which sells for $100.00 or more on Ebay, the album is also in reproduction in Japan. write your comments about the article :: © 2010 Jazz News :: home page |