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| Giant Step Congratulates Grammy Nominated Clients Offering up a variety of marketing services to both major label and independent artists, Giant Step's nearly 20 years in the industry has earned them a reputation for introducing quality music from established and up-and-coming artists from around the globe. The last year has been no exception as 29 Grammy nominations were received for projects Giant Step championed. Already looking forward to what 2010 has in store, Giant Step CEO/President Maurice Bernstein states, "We are delighted that these stellar artists received the much deserved Grammy recognition. As always, Giant Step's ethos is to work with quality talent as evidenced in past Grammy wins for artists we helped establish such as Radiohead, Amy Winehouse, OutKast and several others." The Black Eyed Peas reemerged with The E.N.D. (Interscope Records), an electro infused hip-hop album that debuted at number one on the Billboard 200 and earned six nominations. Giant Step developed a guerilla marketing campaign for the release in major markets across the US including freeway banners in Los Angeles. Maxwell also received six nominations for his long-awaited fourth studio album Blacksummers' Night (Columbia Records), which Giant Step introduced to tastemakers and lifestyle companies. With five total nominations, Lady Gaga has firmly established herself with the debut album The Fame (Interscope Records). Giant Step was one of the first to recognize her unique talents in the fall of 2008 and began introducing their coveted group of tastemakers, both corporate and consumer, and DJ's to what would become one of 2009's hottest acts. Giant Step handled the online publicity campaign for India.Arie's Testimony: Vol. 2, Love & Politics (Universal Republic), which garnered three nominations. The company worked with three artists in the Best Rap Album category. Songs from Q-Tip's The Renaissance (Universal Motown) were played for a capacity crowd at Giant Step's annual Central Park SummerStage show. Giant Step also marketed Common's Universal Mind Control (Geffen Records) and provided DJ promotion for Mos Def's The Ecstatic (Downtown Records). Jazmine Sullivan and Katy Perry continue to receive nominations for tracks off of their previously recognized debut albums, Fearless (J Records) & One of the Boys (Capitol Records) respectively. The company helped introduce both of these young artists to the masses through lifestyle marketing campaigns including live performances for the Steve Madden Music Series. Rounding out the list is Best Contemporary Jazz Album nominee Stefon Harris for his album Urbanus (Concord Records), Robert Glasper's Best Urban/Alternative Performance nomination for "All Matter" off of Double-Booked (Blue Note Records) and Femi Kuti in the Best Contemporary World Music Album category for Day by Day (Mercer Street Records). Complete list of Giant Step clients receiving Grammy nominations: Record Of The Year I Gotta Feeling- The Black Eyed Peas Poker Face- Lady Gaga Album Of The Year The E.N.D.- The Black Eyed Peas The Fame- Lady Gaga Song Of The Year Poker Face- Lady Gaga & RedOne, songwriters (Lady Gaga) Best Female Pop Vocal Performance Hot N Cold- Katy Perry Best Male Pop Vocal Performance Love You- Maxwell Best Pop Performance By A Duo Or Group With Vocals I Gotta Feeling- The Black Eyed Peas Best Pop Instrumental Performance Phoenix Rise- Maxwell Best Pop Vocal Album The E.N.D.- The Black Eyed Peas Best Dance Recording Boom Boom Pow- The Black Eyed Peas will.i.am & Jean Baptiste, producers; Dylan Dresdow, mixer Poker Face- Lady Gaga RedOne, producer; Robert Orton, RedOne & Dave Russell, mixers Best Electronic/Dance Album The Fame- Lady Gaga Best Female R&B Vocal Performance Lions, Tigers & Bears- Jazmine Sullivan Best Male R&B Vocal Performance Pretty Wings- Maxwell Best R&B Performance By A Duo Or Group With Vocals Chocolate High- India.Arie & Musiq Soulchild Best Urban/Alternative Performance All Matter- Robert Glasper & Bilal Pearls- India.Arie & Dobet Gnahore Best R&B Song Lions, Tigers & Bears- Salaam Remi & Jazmine Sullivan, songwriters (Jazmine Sullivan) Pretty Wings- Hod David & Musze, songwriters (Maxwell) Best R&B Album Testimony: Vol. 2, Love & Politics- India.Arie Blacksummers' Night- Maxwell Best Rap Solo Performance Casa Bey- Mos Def Best Rap Album Universal Mind Control- Common The Ecstatic- Mos Def? The Renaissance- Q-Tip Best Contemporary Jazz Album Urbanus- Stefon Harris & Blackout Best Contemporary World Music Album Day By Day- Femi Kuti Best Short Form Music Video Boom Boom Pow- The Black Eyed Peas About Giant Step: Since its inception in 1990, Giant Step has evolved from grassroots concert promoter to world-renowned music and lifestyle marketing company, helping its clients authentically introduce products to market. Many of its successes have been with music artists; recently, Jazmine Sullivan, Lily Allen, Amy Winehouse, Katy Perry, Robin Thicke and M.I.A., and, in the past, Mark Ronson, Sade, Jill Scott, Radiohead, The Roots and OutKast. Giant Step works closely with all major and independent record labels, proffering it first-look at the best in emerging talent. Giant Step also works closely with brands to assist in product introduction, while focusing on increased awareness and brand loyalty through community development. Our roster include SVEDKA Vodka, Morgans Hotel Group, Steve Madden, Sony PlayStation and Dolce & Gabbana. We have also done extensive work in the past for Levi Strauss & Co., LG Mobile, New Balance and Absolut Vodka. write your comments about the article :: © 2009 Jazz News :: home page |