Steve Austin's New Album

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YMC Records, a division of Dallas-based World Digital Media Group L.L.C., today announced that it will release Dallas rapper and Hip Hop sensation Steve Austin's new album, "800 lb. Gorilla", in April. YMC signed Austin, also known as the Bioniq MC, to a multi-album record deal. Austin joins the wide-ranging and growing stable of YMC artists, including "American Idol's" Celena Rae, All-4-One and an incredible collection of music from Willie Nelson, the Pointer Sisters, Waylon Jennings, Vanessa Williams, Natalie Cole, Al Jarreau and many others.

WDMG focuses on bringing musicians to the forefront of the entertainment industry through traditional and digital channels, but Austin is no stranger to the Dallas music scene. His accolades include winning the Dallas Observer's Rapper of the Year Award in 2006. He has a series of successful mix tapes and has performed opening concerts for nationally recognized stars, including Outkast, DMX, Jay-Z and The Roots. Through his company, Bioniq Labs, Austin has contributed to the solo and collaborative efforts of K.N.E.S., also known as Jelly Johnson, Missy Burton, South Side Boys and many others.

His new album, "800 lb. Gorilla", is intense and aggressive, yet soulful and provocative, containing 13 tracks with featured performances by well-known artists, including the album's single "Bussa Move" featuring Tum Tum. "800 LB. Gorilla" will be available with both clean and explicit lyrics, and YMC Records is accepting preorders for the CD at its Web site, www.ymcrecords.com. Video of Steve Austin speaking about the making of the album will also be available on the company's IPTV channel at www.ymctv.com.

"'800 lb. Gorilla' has been an exciting album for me to work on", said Austin. "As a producer and sound engineer, this album allowed me to excel with as many different styles as possible, all in one cohesive manner. I'm pleased to have the opportunity to work with a Dallas-based record company that has the energy and enthusiasm to help me break into the national scene. YMC's strategy and industry expertise matched with my creativity and determination makes this a great relationship in the making."

"We could not be more pleased about the album. Steve really brought his best to create an incredible CD that showcases his talent as a writer, producer and rapper", said Michael Fletcher, YMC Records chief operating officer. "We are already receiving strong airplay on top radio stations in a number of markets and look forward to expanding to new markets when the CD is released through our distribution partner, Universal Music Enterprises."

Dallas-based YMC Records is a division of World Digital Media Group, a multi-platform music and digital content company focused on the marketing, distribution, and sales of independent, known, and world music artists through retail, television, radio, the Internet, and wireless devices. YMC Records artists include "American Idol" finalist Celena Rae of Fort Worth, and teen sensation Courtney Now from Austin, Texas. YMC Records has released projects by such artists as Amy Grant, Willie Nelson, Vanessa Williams, Waylon Jennings, Patti Austin, the Pointer Sisters, Take Six and Al Jarreau. YMC has expanded its services to include specialty retail distribution by signing a deal with a leading retailer to distribute music from YMC records including fund-raising CDs that will give a portion of proceeds to causes including supporting U.S. troops and their families.

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