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| New Video by Mary J. Blige by Stephanie Molina Last summer sizzled when StarStyle launched the highly anticipated music player whereby music lovers and fashionistas alike can identify their favorite fashions in music videos and purchase them online. Distinguished by its built-in contextual commerce engine, the music section launched with videos from Universal Music Group. Hitting yet another uber-high note, Entertainment Media Works creator of StarStyle has now teamed with Interscope Geffen Records to host a creative online contest that will allow viewers the chance to connect and align themselves stylistically with music sensation Mary J. Blige, who just garnered eight Grammy nominations and won 9 Billboard Music Awards last week. Appropriately titled, the "Follow in the Footsteps of Mary J.Blige" promotion kicks off on December 12, 2006. Peers will be asked to vote for the winners online from January 13-January 31, 2006. The giveaway contest consists of three user-friendly steps: Watch the video, using StarStyle's music player; submit original content that can include pictures and/or text that illustrate how you follow in Mary's footsteps; register and win. First place winner will receive a pair of autographed Belstaff biker boots the Queen of Hip Hop Soul wore in "We Ride (I See the Future)." Second place receives an Apple iPod shuffle and three runners up each receive a signed copy of Blige's famed stylist, June Ambrose's book, Effortless Style. Offline, fans of Blige's can support her by visiting StarStyle at The Plumm Nightclub (246 W. 14th Street in New York City) on December 21. From 10 p.m.-12 a.m., impeccably dressed patrons "following in the footsteps of Mary J. Blige's" fashionable style can register and have their photo taken for the contest. The first 100 entrants receive a StarStyle keychain and a single track CD featuring "We Ride (I See the Future)." **Fans must agree to have their photo taken to win a chance for Belstaff boots, keychain and CD** write your comments about the article :: © 2006 Jazz News :: home page |