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All stars in your pocket

EMI Music UK puts pop stars in your pocket with launch of mobile music store wap.the-raft.com bringing together music downloads, ringtones & videos from EMI Records, Virgin Records, Parlophone, Angel and Catalogue.

Calling all music fans… Fancy going home with a Brit tonight? EMI Music UK extends ‘The Raft’ online music store from web to mobile with the launch of its (http://wapinfo.the-raft.com)mobile music site. By texting ‘GO RAFT’ to 85080 (free text from all networks), music lovers will be able to access official artist news, breaking tour dates, music downloads and video, competitions and artist approved ringtones and realtones.

And if you’ve got a bit of a creative urge yourself, you’ll be able to customise your own tracks by adding beats or special features to turn them into personalised ringtones. Be the envy of all your friends with your totally exclusive ringtones!

You’ll be kept up to date with the latest news and featured artist areas which include Artist A-Zs and weekly competitions in anyone of the following categories; pop, urban, dance, jazz and rock.

Competitions include money-can’t-buy exclusive artist merchandise plus album collections—such as the Brits collection; a bumper hamper of Brits-nominated albums

Wap.the-raft.com provides something for every music fan—in an easy-to-find mobile music format. Guilty Pleasures will do all the digging to find you 80s classics from the likes of Duran Duran, Spandau Ballet and Chesney Hawks or for mainstream supporters how about a bit of Coldplay? The Raft will also provide an oasis for fans of niche areas often hard to find on mobile musicnetwork portals: jazz, for instance, offers some stunning classic Blue Note rare-tones, while classical, comedy, TV themes and kids are also well represented…so whether it’s Chris Martin or Minder that floats your boat – get texting ‘GO RAFT’ to 85080!

Danny Van Emden, Digital Media Director at EMI Music UK, comments, “In music it’s not what you know, but when you heard it that matters, so news and especially tour dates are vital to receive while you’re on the go with your mobile. We also want our buyers to be able to browse with confidence knowing that when they buy from us there are no subscriptions or hidden costs to get in the way of a great mobile music experience.”

Featured genres:
Pop, Urban, Dance, Rock, Metal, Classic and Alternative
A-Z featured artists include:
Athlete, Audio Bully’s, Blue, Blur, Chemical Brothers, Coldplay, Depeche Mode, Goldfrapp, Gorilliaz, Kylie, Magic Numbers, Placebo, Placebo, Queen, Robbie Williams, Roll Deep, Waterbabies, Turin Brakes, UB40
Featured tones:
Classical

Wagner – “Ride of Valkyries”
Pachelbel – “Canon Suite”
Greig ‘’Hall Of mountain King”
Rossini – “William Tell”
Strauss Blue – “Danube”
Handel – “Arrival of Queen of Sheba”
Vaughan Williams “Greensleeves”
Bach – “Fugue”
Beethoven – “Fur Elsie”
Brit – “Grendadiers Dambusters”

Jazz

Art Blakey – “Dat Dere”
Billy Taylor “I Wish I Knew How”
Donald Byrd “Blackbyrd”
Grant Green “Sookie Sookie”
Jimmy Smith “Back at the Chicken Shack”
John Coltrane “Blue Train”
Kenny Burrell “Midnight Blue”
Lee Morgan “The Sidewinder”
Miles Davis “Something Else”
Lou Donaldson “Blues Walk”

Comedy
Python – “Bright Side Of Life/Nudge Nudge/Spam Song”
Kids
Peabo Bryson/’Regina Belle “Whole New World”
Phil Harris “Everyone Wants To Be A Cat”
Phil Harris – “Bear Necessities”
Elton John”Circle of Life”
Julie Andrews/Dick Van Dyke – “Supercalifragilistic”
“How Much Is That Doggy In the Window”
“Nellie the Elephant”
“Old Macdonald”
“Wheels on the Bus”

Remixables
Liberty X – “Being Nobody’’/’’Finest Dreams”
Shapeshifters – “Lola’s Theme”
Brad carter—“Morning Always”
MVP – “Rock Ya Body”
Jamelia – “DJ’’/’’Superstar”
Placebo – “This Picture”
Scent – “Up and Down”

Cheesey anthems
Vanilla Ice – “Ice Ice Baby”
MC Hammer “Can’t Touch This”
Chesney Hawks – “The One and Only”
Geri Halliwell – “It’s Raining Men”
Nadia – “A Little Bit of Action”
Tina Turner – “Simply the Best”
Spandau Ballet – “Gold”
Billie Piper – “Because We Want To”
Cliff Richard – “Summer Holiday”
Shaggy – “Bombastic”

TV themes
The Bill
Crossroads
London’s Burning
Play Your Cards Right
Van Der Valk
Minder
Strike it Lucky
Tales of the Unexpected
World of Sport
Black Beauty



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