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| Don't Mess with Texas As the "Don't Mess with Texas" campaign prepares to release a celebrity-packed 20th Anniversary campaign for 2006, the Texas Department of Transportation is issuing a mantra to combat the state's stubborn littering tendencies -- "Real Texans Don't Litter." The new TV campaign, to be launched during the AT&T Cotton Bowl on Jan. 2, features some of the biggest stars from Texas: Lance Armstrong, Erykah Badu, Ray Benson, Jennifer Love Hewitt, Julius Jones, Los Lonely Boys, Matthew McConaughey, Chuck Norris, Janine Turner, Owen Wilson and Lee Ann Womack. The late blues guitarist Stevie Ray Vaughan was the first celebrity to utter the words "Don't Mess with Texas" in the campaign's first PSA, which debuted during the Cotton Bowl in 1986. The yearlong celebration begins at the AT&T Cotton Bowl with the premiere of one of four new TV spots produced by Austin-based advertising agency Tuerff-Davis EnviroMedia Inc. and Rock House Films of Dallas. Immediately following the premiere, nine-time Grammy winning Texas swing band, Asleep at the Wheel, will give a special performance of "The Star-Spangled Banner." The PSA will also air on TV stations statewide. write your comments about the article :: © 2005 Jazz News :: home page |