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| Concert Podcasting on Fire, Fueled by iPod Craze What do John Legend, Al Green, Shaggy and Patti Labelle have in common? Why its podcasting, of course. They are all part of a promotional concert series developed by What I Want Podcasting for the Air Jamaica Jazz & Blues Festival 2006. “Concert podcasting is the next step in internet television marketing and promotion“, says Martin Elmore. Driving the industry is a firm labeled, What I Want Podcasting. They specialize in the development of podcasts for commercial application. “With the development of our concert podcasting series, we will help drive a whole new industry of online music entertainment, by riding the current sea change towards high quality audio and video internet delivery” says Ryan Hoback, Chairman of the firm. The Air Jamaica Jazz & Blues Podcast can be found on iTunes, Yahoo Podcasts, Google Video, and www.AirJamaicaJazzandBlues.com . The artists appear in audio and video podcasts, performing songs, and custom invitations to this year’s concert. Concert podcasting incorporates a number of marketing, advertising, and public relations concepts to achieve its goals. “We begin by identifying the demographic of that particular venue, then we develop podcasts of the artists appearing at the venue, and we bring it together by integrating marketing themes and concepts to attract viewers to the website, and ultimately the show.” states Martin Elmore, President. write your comments about the article :: © 2005 Jazz News :: home page |