Air Jamaica Jazz & Blues Festival

This January brings a refreshing beginning for jazz and blues lovers: the Air Jamaica Jazz & Blues Festival. Scheduled from January 26-28, this year's lineup will include John Legend, Patti LaBelle, Maxi Priest, Shaggy, James Ingram, Al Green, Air Supply and more.

With the release of their podcast series, the popularity of this festival is exploding online. Recently, Walter Elmore hired What I Want Podcasting, a business podcast development firm that specializes in creating podcasts that integrate corporate branding. "This has never been done before; we are absolutely the first concert to use this technology. I am thrilled with the success of this new marketing tool, and it hasn't even been a full month since our debut, " says Elmore. "What I Want Podcasting has developed a great synergistic fit for our market."

The latest addition to the list is four-time Vibe Award nominee and winner of the MOBO Award for Best R & B Artist, John Legend. Riding high on the successful major label debut of his album "Get Lifted, " Legend has earned his reputation as a singer, songwriter, pianist -- delivering classic R & B, with a spin. Legend will perform on the first evening of the three-day festival. "I think it really comes down to our choice of artists, " Elmore adds. "We are always looking to please our listening and viewing audience. We do that by booking artists that have an international impact, and who complement the wonderful atmosphere we have created here over the years."

This year the festival, also called The Art of Music, developed a podcast concert series created by What I Want Podcasting. It can be found on iTunes, Yahoo! Podcasts, Odeo, and any other podcast directory, by simply typing in "Jazz & Blues."

The podcast concert series has had over 5, 300 listeners in 21 days, and 49.5% of them have subscribed to the feed after listening to it, totaling 2, 600. This is the first concert podcast series in the world; it is using the cutting-edge technology of podcasting to bring on-demand audio and video to its online audience. "It just seems like a perfect fit. We want those people who are looking for jazz and blues content to find our site, get a taste of the concert to come, and book a flight!" Walter Elmore states.

By using What I Want Podcasting to develop their series, Air Jamaica Jazz & Blues has followed up on their international notoriety for being the best jazz and blues festival in the Caribbean.

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