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The Orchard Launches Chinese Catalogue

The Orchard, the leading distributor and marketer of independent music in the world, today announced the exclusive western launch of China's Number 1 paid download, "Mouse Loves Rice, " together with thousands of other tracks from 20 of China's biggest labels on the iTunes Music Store.

This unprecedented infusion of Chinese music into the American digital music landscape will be accompanied by a major merchandising campaign, orchestrated by The Orchard, to showcase China's hottest music to US audiences.

From an exclusive digital-only Jackie Chan charity track to albums from a broad and diverse selection of music from the latest Chinese Hip-Hop, Rap, Rock, Traditional and Cultural Music, The Orchard debuts this unparalleled selection of Chinese hits on the iTunes Music Store. To promote this peerless collection, The Orchard enlisted Chinese legend Jackie Chan to compile his top dozen all-time favorite tracks, which range from Mandarin Pop to Alternative & Punk to Instrumental Chinese Classical to Canto Pop. In addition, much of The Orchard's Chinese music catalog will be included this week in an iTunes feature highlighting music of the world.



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