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| Tesco Spearheads the Launch of TradeDoubler ARC TradeDoubler has announced that retail giant, Tesco, is spearheading the launch of its first-to-market Affiliate Revenue Share Community (ARC). Tesco ARC is a bespoke solution which succeeds in providing Tesco affiliates with a suite of engaging and interactive tools and widgets with which to drive incremental sales. TradeDoubler's ARC platform allows developers to produce widgets, interactive creatives and other tools using Merchants' APIs and product feeds. These tools are made available to affiliates on the merchants' programme enabling them to drive sales more effectively with higher conversion rates and better customer engagement. write your comments about the article :: © 2011 Computing News :: home page |