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| Route One Goes Live with TradeDoubler Product Level Tracking TradeDoubler announced that specialist sports retailer, Route One, has deployed TradeDoubler's new Product Level Tracking (PLT) framework to assign and manage commissions on specific products, categories and brands, capitalise on real time market opportunities, and drive specific areas of its business. As the first company to deploy the TradeDoubler PLT framework, Route One is leveraging TradeDoubler's dedicated campaign and support services to maximise sales through its affiliate programme. Route One is also the first retailer to go live on the TD Network with video placements, and the first retailer to link video-based product tags with PLT for superior campaign execution. Route One specialises in skateboarding, snowboarding, BMX and inline skating equipment, clothing apparel and accessories. The company historically traded exclusively out of high street stores before becoming one of the first UK retailers to launch online in 1998. Over the past decade, Route One's online business has served more than 1,000,000 riders. Route One went live with TradeDoubler PLT two months ago and has already seen significant uplift in its product promotion performance, and a surge in new affiliates joining the programme with the third highest month in volume of new sign ups. With more than 8,000 products, Route One is now able to incentivise the right partners to drive specific areas of its business. In addition to deploying PLT, Route One has also incorporated tagged video product promotion through its relationship with Coull, which links commission back on all tagged products in a video to TradeDoubler's PLT framework. Route One is the first retailer to go live on the TD Network with Coull.com, and the first to link video tags back to PLT, providing a highly customizable video channel for enhanced online revenue. write your comments about the article :: © 2010 Computing News :: home page |