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TradeDoubler Signs Affiliate Marketing Agreement with Superquinn

TradeDoubler has signed an affiliate marketing agreement with one of Ireland's leading supermarket chains, Superquinn. The programme is designed to drive grocery sales on Superquinn's online site, superquinn.ie, with particular emphasis on the acquisition of new grocery sales customers, as well as high transaction orders.

Superquinn operates 23 stores in Ireland, predominantly based in Leinster, with a number of stores also in Munster. The retailer is known for offering high levels of customer service and for being an innovator in the marketplace, having introduced Ireland's first supermarket loyalty card, SuperClub, in 1993 (now Superquinn Reward Card). It also introduced self-scanning of goods by customers in a number of its outlets. It maintains strong links with Irish suppliers and producers, with over 80% of its own brand ranges produced in Ireland. Superquinn is part of the Irish Internet shopping portal Buy4Now, which provides Internet shopping services for a number of Irish retailers.



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