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| SDL Launches SDL SmartTarget SDL has announced the launch of SDL SmartTarget, an integrated workbench for the easy management of dynamic relevancy, predictive targeting and affiliate marketing programs. SDL SmartTarget enhances the SDL Tridion Web Content Management platform by adding best-in-class targeting and personalization capabilities to every aspect of the user experience, including content, promotions, navigation and onsite search. SDL SmartTarget is built with technology from SDL's recent acquisition of Fredhopper, a sales and marketing optimization software provider. With SDL SmartTarget, marketing and eCommerce professionals can now significantly reduce the time and money spent on creating, delivering, and changing targeted offers and content. From a single dashboard, targeted offers and content can be instantly distributed across a single website, a network of affiliate websites and an unlimited number of external search engines. In addition, SDL SmartTarget leverages dynamic relevancy and predictive targeting to deliver meaningful and tailored website experiences and offers based on a consumer's individual profile. As a result, click-through and transaction rates climb, resulting in increased revenue and consumer satisfaction. SDL SmartTarget uniquely leverages a wide range of information sources — including Product Information Management Systems, eCommerce platforms, product rating sites and web analytics tools — to instantly deliver the most compelling and personalized content and promotions every time an individual visits a website. write your comments about the article :: © 2010 Computing News :: home page |