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| Mobile Interactive Group Acquires PIRI Mobile Interactive Group (MIG) has announced the acquisition of mobile marketing and CRM software provider Piri Limited for an undisclosed sum. MIG has purchased Piri, which was launched in 2006, because of its versatile technology capabilities and platforms which include integrated cross platform CRM and a self serve web interface mobile marketing platform. To date MIG has traditionally been strong in working with media and entertainment businesses, mobile network operators, agencies and brands, and has now strengthened its capabilities as it moves into new lucrative vertical customer channels, namely corporate enterprise and self serve markets. Being based in Manchester, the acquisition also gives MIG a permanent presence in the North of England, which will enable the newly acquired commercial, development and operational teams to better serve MIG's growing client base. The acquisition will broaden MIG's capabilities as the Piri platforms will be incorporated into MIG's existing technology offering which includes the interactive messaging suite MIDAS; the high speed SMS/MMS Gateway; the mobile web and app publishing platform Kilrush and Mpression, the premium mobile ad serving platform. These new technology capabilities will further accelerate the company's international growth and expansion. The deal is 100% acquisition (undisclosed amount) and is performance related. write your comments about the article :: © 2010 Computing News :: home page |