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| Yell Acquires TrustedPlaces Yell has acquired Trusted Places Limited, the company behind the popular UK local reviews website trustedplaces.com. The purchase means that Yell will, for the first time, enable consumers to recommend a local business through its Yell.com website. The combination of Yell's database of over two million businesses with TrustedPlaces' proven expertise in generating recommendations from local consumers represents a major shake-up of the fast-growing local reviews market. It will drive strong benefit to Yell's 399,000 mainly small business advertisers, through generating additional leads and providing a richer online interaction with existing and potential new consumers. Initially, TrustedPlaces reviews will be added to Yell's business listings, leading to full integration under the Yell.com domain. The company also expects that the techniques and technologies that have made TrustedPlaces successful in the UK will be shared with other Yell Group operating companies in the US, Spain and Latin America. Under the deal, Sokratis Papafloratos, chief executive and co-founder of TrustedPlaces, is joining Yell as head of social products in the UK. write your comments about the article :: © 2010 Computing News :: home page |