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| Adeptra Reflects on a Successful 2009 and Forecasts Strong 2010 Demand for True Multi-channel Communications Adeptra has announced a summary of 2009 successes as it prepares for a strong 2010, during which it expects to see exponential demand for multi-channel customer communications, including landline and mobile phone calls, email and SMS. 2009 was a year of change. Fraud continued to rise; financial institutions increased their collections efforts, and the global recession caused massive changes in consumer spending patterns. These changes in consumer behaviour, combined with stricter regulations and legislation, increased revenue focus across the credit card industry. Despite these challenges, Adeptra saw a strong demand for real-time fraud prevention and resolution with the volume of fraud calls made for its clients doubling compared to 2008. In addition to the millions of calls made every day on behalf of its clients, the company saw increased multi-channel deployments. Of these channels, SMS saw the most dramatic year-on-year increase with a 655 percent uptake in cases handled by Adeptra. To meet this increased demand for its services, Adeptra has invested heavily in R&D, infrastructure and capacity to ensure the leadership of its product offerings and its underlying data security and business continuity capabilities. Adeptra saw global growth through new and existing clients in established territories such as North America and Europe, Middle East and Africa (EMEA), as well as a dramatic increase in activity in the APAC region. The company's commitment to the highest standards of data security compliance was re-confirmed, as Adeptra became the first Interactive Voice Messaging organisation to meet both Payment Card Industry Security Standard (PCI DSS) v 1.2 and ISO27001 standards on a global basis. In line with organisations' increasing communication needs, rising amounts of data across the globe and the growing need to localise service delivery, a regional infrastructure was implemented. A new team of Client Implementation Managers was created to assist partners and the growing client roster. In addition, the company also opened its fifth global data centre to support the regional business model. Adeptra's achievements and growth throughout the year did not go unnoticed, as it won plaudits in both the UK and US. In the UK, the Sunday Times included Adeptra in its Microsoft Tech Track 100 for the fourth consecutive, while on the other side of the Atlantic, The Connecticut Technology Council honoured Adeptra with a Tech Top 40 award for its consistent growth performance. write your comments about the article :: © 2010 Computing News :: home page |