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| Ultralase Chooses Communicator Corp Ultralase has chosen Communicator Corp to provide a fully integrated, email and SMS communication system for engaging both online and offline audiences. Fully integrated with Ultralase's existing CRM system, the new solution will automate the company's customer communications, delivering a single customer view of multi-channel communication routes and tracking contact data throughout the customer lifecycle. It will also allow for offline customers to be brought online, through the use of "text2mail" as can be seen in Ultralase's high profile TV advertising and YouTube campaigns. With Communicator Corp's technology in place, respondents seeking further information enter an automated campaign which reacts to the nature of their enquiry by ensuring that the correct message is sent in reply by the most appropriate channel. The system then allows Ultralase to further tailor and personalise ongoing communication and marketing campaigns according to segmentation, dynamic content, customer service or behavioural targeting criteria. A particularly important feature is location personalisation where prospects and customers are referred to local clinics and advised of practical information such as weekday or weekend opening hours at their nearest clinic. write your comments about the article :: © 2009 Computing News :: home page |