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Transversal Joins Customer Contact Association

Transversal has joined the Customer Contact Association (CCA) as a Professional Affiliate. Transversal's advanced self-service solutions deliver improved customer contact, both on the web and by supporting customer contact centre staff.

Built on advanced neural network technology, Transversal's Intrafaq software makes contact centres more successful and efficient by providing agents with up to date, accurate, consistent knowledge that resolves queries first time. Additionally its Metafaq solution provides customers with fast, accurate answers to questions asked on company websites, cutting calls and emails and enabling agents to focus on more complex, higher value queries. Customers include Capita Business Services/BBC iPlayer, Mothercare, Standard Life and Barclays.

The Customer Contact Association acts as a thought leader and industry champion as well as an authoritative source of research and comment on the customer contact industry. CCA membership supports practitioner and strategic influence alike. At practitioner level the CCA Global Standard has proved an invaluable tool in the quest for improvement. At a strategic level, CCA created an industry think-tank in March 2005 to challenge the status quo on how customer contact is managed and delivered. The CCA Industry Council comprises many of the UK's most senior customer contact leaders tasked to inspire and innovate a change in approach to develop improved customer experience and ensure the customer is placed at the heart of the organisation.



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