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| Workbooks Online Enters into the UK Market Workbooks Online announces its entry into the UK market, offering small and mid-size enterprises (SMEs) an integrated suite of CRM and Business applications, delivered via Software-as-a-Service (SaaS) over the Internet. Workbooks Online provides a single technology platform that enables small businesses to grow revenue, increase productivity, reduce operating costs and improve their overall performance, something that has previously been the privilege of big business. Accessed as a web-based service from anywhere with an Internet connection, Workbooks Online brings together customer relationship management (CRM) and back-office accounting applications – that up until now have required disparate systems such as Salesforce.com and Sage that are unable to 'talk' to each other without costly implementation and upgrades. Together, the Workbooks Online applications enable best practice in sales and marketing, sales order management, customer service, invoicing, purchasing and supplier management, and company management. Workbooks Online offers UK SMEs the following application suite: • Workbooks CRM helps SMEs win business more quickly. It improves the efficiency and effectiveness of marketing, increasing the flow of leads and measuring marketing ROI. Sales force automation (SFA) within Workbooks CRM improves and measures sales team performance and boosts productivity by streamlining sales processes including quoting for new business. The application also unites best practice processes and technology to help organisations deliver first-class service and support to their customers – whilst at the same time reducing delivery costs. • Workbooks Business enables organisations to move from order-to-cash more quickly by adding back-office accounting capabilities to Workbooks CRM. The solution improves productivity by automating key sales ordering and accounting functions. It also reduces sales cycles and minimises credit risk by ensuring greater visibility of customer, supplier and partner financial status throughout the prospecting and order process. • Workbooks Financials will be launched later in 2009 and will enable organisations to manage all aspects of accounting & reporting including 'multi-divisional' and company structures arising from daily transactions such as sales, purchases and payments. Workbooks Online is founded by a team of entrepreneurs with a track record in creating and building successful technology companies. This includes John Cheney (CEO), James Kay (CTO), Jenny Robb (CFO) and Edward Berks (Sales Director) – previously co-founders of BlackSpider Technologies, the UK email security company acquired by SurfControl in July 2006. write your comments about the article :: © 2009 Computing News :: home page |