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Handmark Unveils its New Mobile Store Platform

Handmark has announced its new Mobile Store Platform. This platform offers a fast, turnkey solution for handset manufactures and carriers to launch their own native, on-device mobile store full of the best mobile games, apps, ringtones, themes and more.

The platform is ready to employ across a wide-range of Windows Mobile devices immediately, but will soon be available across a variety of other smartphone platforms.

The Handmark Mobile Store Platform goes beyond competing mobile store solutions, which offer incomplete building blocks for launching a profitable and engaging mobile app store. This platform is the only end-to-end mobile store solution, offering:
• A customizable user interface built specifically for each device, including full touch screen capabilities;
• Industry's best games, apps, themes and more, as well as real-music ringtones from leading music labels;
• Full-service merchandising with dedicated quality control and certification support;
• Detailed user reviews with a star-rating system, along with a search functionality and easy navigation by category, rating or featured content;
• Carrier billing, alongside standard payment methods;
• First line customer care and services for each app purchased or downloaded.

The intuitive interface of the platform and capability for it to live on the homescreen of a mobile phone as a standalone, branded icon helps drive discoverability and engagement.

The Handmark Mobile Store Platform was specifically built to customize quickly and easily. Partners can rebrand the icon, re-skin to change the look and feel, select content they want featured in the catalogue, as well as the application delivery method.



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