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| Marketingunity Appoints B2B PR Agency EvokedSet Marketingunity has appointed B2B PR and web marketing agency EvokedSet to drive Marketingunity's communications programme. EvokedSet won the brief to support Newbury-based Marketingunity following a competitive pitch process. EvokedSet has been retained to deliver an integrated programme of PR, web and email marketing to raise the profile of the Marketingunity brand in its key markets. Marketingunity's family of applications falls into MRM – a relatively new category of web-based management tool that enables customers to maximize return on marketing investment by boosting productivity, streamlining key processes and optimising the efficiency of marketing resources across the value chain. The Marketingunity MRM solution replaces the use of separate desktop spreadsheets by providing a single, unified online environment where marketing teams, field staff, agencies and suppliers can collaborate to proactively plan, execute monitor and report on campaigns; manage digital assets, workflows and approvals; procure goods and services cost-effectively, and ensure timely fulfillment. The result is reduced costs, administration overheads and delays, and faster time-to-market – and longer time-in-market – for campaigns. The Marketingunity MRM range includes editions for Enterprises and Agencies, and for on-premise or SaaS (Software-as-a-Service) deployment. It is delivering measurable time and cost savings and ensuring the highest possible return for marketing spend for over 1200 blue-chip global enterprises today. write your comments about the article :: © 2008 Computing News :: home page |