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| Maybourne Hotels Selects Neolane Marketing Software Enterprise marketing software provider Neolane has announced Maybourne Hotel Group as a new customer in the United Kingdom. Maybourne will begin implementing Neolane's marketing automation software in December 2008 and expects to launch its first campaigns by February 2009. Using the Neolane software, Maybourne will build a clear profile of each of its guests from real-time and historical data and then use the application to create a programme of automated marketing campaigns. The content of each communication will be specific to each individual's profile; such as their hotel, room, dining and in-house event preferences and any pattern in the timing of their visits. Maybourne will use Neolane's cross-channel marketing features to run both email and direct mail campaigns in a coordinated fashion to present relevant and consistent offers and messages to its customers. Within Neolane, Maybourne's guest's profiles will be updated automatically for new transactions and responses to campaigns, including insight inferred from their navigation of the hotels' websites. This ensures subsequent campaigns are up-to-the-minute in their relevancy. write your comments about the article :: © 2008 Computing News :: home page |