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| Cineworld Selects Carrenza Cineworld has selected Carrenza to manage the hosted services for its UK website following a six-way pitch. Carrenza UCS (Utility Computing Service) eliminates Cineworld's requirements for hardware by using a network of dedicated servers to provide the processing power and hosting capabilities needed to run its UK website over a virtual platform. This means that their website's capacity can scale-up rapidly to meet spikes in visitor numbers or to meet the immediate needs of marketing activity and match the extra demand for tickets to complement blockbuster openings and special promotions. The website is a flagship for the Cineworld brand, making use of rich-media content, news, clips and trailers. The multiplex chain is now able to deliver this content to users safe in the knowledge that the site can retain all its functionality regardless of the level of traffic. The efficiency of Carrenza's UCS has a dramatic power consumption impact, giving a 60 per cent energy saving on a like-for-like platform. The UCS solution will also reduce Cineworld's annual total cost of ownership through not needing to own hardware. Carrenza worked with developers, Can Factory, on producing the supporting architecture that allows for this level of scalability to meet Cineworlds mid terms business aims. The platform and application was then put through its paces to cater for over 500,000 visitors/day, with additional headroom through scaling out the web tier, to support further traffic growth. write your comments about the article :: © 2008 Computing News :: home page |