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| Sonim Technologies and Land Rover Unveil New Partnership Sonim Technologies announces that it will embark on a partnership with Land Rover, which includes the launch of co-branded mobile phone products as well as an eco-friendly packaging. Land Rover, recognising adventurers' desire for a full roster of mobile and durable products, engaged Sonim to become its licensing partner for a line of rugged cell phones that are designed to compliment the lifestyle of the outdoor adventurer. Two co-branded phones will enter the market by mid-2009 - the Land Rover S1 by Sonim and Land Rover S2 G4 by Sonim. This will be followed later in the year by the launch of a third Land Rover phone. Sonim and Land Rover will co-market the phones to top operators, mobile retailers and consumers in a staggering 40 countries. Land Rover and Sonim share a brand spirit: products fit for purpose. The Land Rover phones will be submersible, Bluetooth-compliant and certified to withstand salt, fog, humidity, transport and thermal shock and a 1.6-metre drop to concrete from any angle. To deliver further against Sonim and Land Rover's distinctive marketplace proposition, the partners engaged iconic designer Scott Wilson, to develop the product lines. As a natural extension of Sonim and Land Rover's commitment to sustainability, the phones packaging forms a long-lasting re-useable rugged water resistant protective case. This is made from XENOY, a post-consumer plastic derived mostly from used plastic bottles and film. write your comments about the article :: © 2008 Computing News :: home page |