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| ChipStart Creates New Economics for the SIP Market ChipStart, a semiconductor intellectual property distribution company, has announced the start of operations as a sales, marketing, and support channel providing new economies for the Semiconductor Intellectual Property (SIP) market. ChipStart currently represents Dolphin Technology, Analog Bits, WideSail Technologies, TeamEDA, and Sonics. As the use of merchant market SIP continues to become a more popular choice for developing semiconductor devices, the need is also rising for more consistent delivery and support of the SIP to the licensees. With no industry standard engagement model, this has been difficult to achieve market-wide because many SIP vendors employ various methods of sales and marketing. As a result, licensees are often forced to treat each engagement as new business model, even though the SIP is being used on the same device. Licensees often incur significant additional infrastructure costs, which makes it difficult to consistently measure the value of the SIP engagements. In these economics times, when organizations are being asked to streamline operations management, the inability to quantify the value delivered in turn places pressure on the SIP vendors to make steep business concessions. ChipStart represents a new channel that enables a more consistent engagement model to develop market-wide for SIP, so that the value of the engagements can be more readily measured and valued. write your comments about the article :: © 2008 Computing News :: home page |