Passionato Appoints Unanimis
Newly launched online classical music site Passionato establishes itself as a premier online advertising destination with the assistance of Unanimis.
Passionato, which launched on September 11 in the UK (with the US and mainland Europe and Asia to follow) and has been billed as 'iTunes for classical music lovers', already has a valuable database of over 10,000 registered users and has had over 100,000 unique visits since launch. Passionato has identified its registered user base as 84% male, with 50% aged 40+ (35% aged 55+). The appointment of Unanimis will help Passionato capitalise on this affluent and hard to reach online audience.
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