Wapple Opens the Floodgates for Mobilizing Web Applications

Wapple is unveiling Wapple Architect, which enables developers to quickly mobilize existing PC web applications and create new mobile services that integrate existing data and content; and be 100% confident that they will work on every mobile device - from the latest iPhone and G1 Smart phone to the earliest basic handsets.

Only 50% of traditional websites can be viewed via mobile, the other 50% provide a poor user experience because they have not been designed for mobile devices. Wapple Architect dramatically cuts the time and cost of mobilizing web applications and delivering rich multimedia mobile content. And because Wapple's device profiler automatically recognises the characteristics of any mobile device, the application and content instantly repurposes to work on the thousands of different handset and software combinations on the market. This eliminates the need for manual device or browser profiling or developing multiple versions that have held back the growth of the mobile internet.

At the heart of Architect is Wapple's unique, easy-to-understand XML-based mark-up language, WAPL (Wapple Application Programming Language). This enables the development of genuine device independent applications that can be written in any language and output in WAPL.

WAPL works in the same way as HTML/XHTML for websites and applications. Once WAPL files have been added, Wapple's web services will detect if a mobile device is being used to access the site and output WAPL as the view file.

The Wapple Exhibit device profiler and delivery engine provides dynamic and intelligent optimisation so that applications and domains developed using Wapple Architect are accurately rendered not just for all of the devices in use now but from the moment a new device or update is launched onto the market.

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