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| Communicate 2 Becomes Certified GAAC Communicate 2 has now become a certified Google Analytics Authorized Consultant (GAAC). Google Analytics is an effective analytics tool that can enable businesses to make informed decisions about their online marketing. Communicate 2 advocates its use for marketers to understand how visitors use their websites, how they are performing and how well their marketing and advertising efforts are generating results. Communicate 2 will train its team of over 160 professionals on the analytics tool making them the largest pool of analytics proficient search professionals in India. According to FICCI, Internet advertising spend is growing at a CAGR of 39% and will cross Rs. 2,000 crore by 2009. It is gradually taking over all other forms of advertising wherein there has been a shift from traditional media to search engine marketing. As the demand is increasing for this channel, it needs to provide better quantifiable results. In such a case it is extremely essential that systems are in place to achieve a higher level of efficiency and effectiveness. Google Analytics would enable Communicate 2 achieve an advanced level of proficiency and excellence. Google Analytics has all the features you'd expect from a high-end analytics offering. It provides integrated AdWords support, is easy to use, safe, and can track all enterprise online ad campaigns irrespective of the search engine or referral source. Being a certified GAAC consultant involves a detailed application procedure and Communicate 2 has been able to submit and adhere to all requirements per Google standards and have proven their credibility as the leaders in the contextual advertising space in order to become the first in India to be given this certification. write your comments about the article :: © 2008 Computing News :: home page |