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Channel 4 Launches 4iP

NinetyTen has created the ideas submission system at the heart of a new Channel 4 venture which will stimulate public service digital media across the UK. The new venture, called 4iP (4 Innovation for the Public), officially launches on October 15th.

4iP will allow anyone to submit new digital business ideas at www.4ip.org.uk. 4iP will then use the expertise of Channel 4's digital team to fine-tune the ideas and turn them into viable businesses.

In the first stage, the ideas are reviewed by Channel 4's team of digital managers who will suggest ways in which the ideas could be improved upon. The second stage will take some of the stronger ideas further, and use the knowledge base of Channel 4 to help build a financial and business plan around the ideas. As the ideas pass through 4iP's network, the ideas will become more and more robust, with the strongest ideas coming out the other end with support from Channel 4.



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