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| Vio Licenses Websend Browser-Based Solution Vio Worldwide has announced a major upgrade to its core print advertising pre-flight, proofing and delivery technology that will have a significant impact for its customers worldwide and the Vio business as a whole. In an exclusive agreement, Vio has licensed the Websend browser-based solution for UK, North America and Canada from Websend (part of the Omnilab portfolio of companies). Tens of thousands of users around the world rely on Vio to streamline and enhance their digital supply chain. Advertisers and their suppliers use Vio solutions for automating ad creation, proofing and delivery; and publishers benefit from Vio's ad checking and managed reception. By moving to a fully centralised web-based system, both high volume and occasional users will find it very easy to register and get immediate use of the Vio system from any web browser, with no downloads or desktop software required. Advertisers simply log on and follow the simple steps to upload ads, preflight, size check, proof and send to the selected magazines and newspapers, ensuring that every ad meets the correct publishers specification. The service can also provide automated corrections specific to publication specifications including ink weight conversion and image resolutions, which are all controlled through the one interface. The new Websend-enabled Vio service will bring financial benefits to publishers, many of who host branded online Vio-based ad submission portals. Websend's XML, AdsML, XMP, JDF and PDF/X compliant architecture will enable publishers to integrate ad delivery directly into their internal workflows, booking and billing systems. In turn, this will directly help to avoiding costly errors, disputes and time-consuming reconciliation. The agreement is effective immediately and Vio will complete the migration of its technologies and publisher portals to the Websend platform by March 2009. write your comments about the article :: © 2008 Computing News :: home page |