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Adobe Collaborates with OpenTV

At IBC2008, OpenTV and Adobe have agreed to integrate Adobe Flash Lite software onto OpenTV middleware as an additional application environment, complementing OpenTV's standard and HTML offerings, further enhancing Web browsing capabilities and strengthening the development of rich applications and user interfaces.

The agreement is based on a longstanding relationship between the two companies. OpenTV is also joining the Open Screen Project and will be working with Adobe and other members of the initiative to define the TV profile and Open Screen requirements to help enable great user experiences on television screens. Announced in May 2008, the Open Screen Project brings together industry leaders to deliver a consistent runtime environment across desktops, televisions and mobile devices by leveraging Adobe Flash technology and Adobe AIR software.

Extending OpenTV middleware to support Adobe Flash technology will be yet another key platform differentiator for OpenTV's customers, allowing them to easily combine web technologies such as HTML and Adobe Flash to deploy new, rich services faster and readily generate time-sensitive applications such as advertising and other enhanced TV applications.

The first commercial deployment of OpenTV Core2 middleware with integrated Adobe Flash support is expected to be targeted at the Japanese market in the second half of 2009.



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