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Shure Introduces SE102MPA Sound Isolating Stereo Headset

Shure has unveiled the SE102MPA Sound Isolating Stereo Headset, a new entry-level accessory that brings a premium audio and communication experience to price-conscious iPhone and smartphone owners. It offers Shure's newest SE earphone model bundled with the company's Music Phone Adapter (MPA).

Designed for iPhone owners in search of a seamless music plus mobile experience, the SE102MPA delivers premium sound and one-touch call answering. Interchangeable Sound Isolating Sleeves and an inline microphone guarantee clear communication, even in noisy environments. A unique cable design allows the user to remove the MPA for additional versatility and convenience.

The SE102MPA features:
- Dynamic MicroSpeakers: Professional-grade Dynamic MicroSpeakers bring premium, rock star sound quality to the "everyday audiophile."
- Low-profile VoicePort Microphone: Tuned to enhance intelligibility regardless of background noise, this professional grade Shure microphone uses VoicePort technology to provide superior sound quality and ensure that callers hear each other clearly even in noisy environments.
- Modular Cable Design: Shure is now extending the modularity concept it pioneered with its SE models to its SE Sound Isolating Stereo Mobile Headsets. An interchangeable cable provides unmatched flexibility and boundless options for consumers to personalize their converged devices.
- Sound Isolating Sleeves: Shure signature Sound Isolating Sleeves prevent outside noise from interfering with a consumer's audio experience and block more background noise than active noise cancellation technology. Interchangeable earphone fit options deliver unparalleled personal customization and comfort.
- Carrying Pouch/Included Accessories: The SE102MPA is packaged with a zipper-less drawstring pouch and three pairs of soft flex sleeves (S, M, L).

In addition to the SE102MPA, Shure is also introducing several other SE Sound Isolating Stereo Mobile Headsets: the SE110MPA, SE210MPA, SE310MPA, SE420MPA and SE530MPA, a new headset family that offers Shure's acclaimed SE earphone models bundled with the MPA.

The bundled models will include all accessories currently packaged with existing Shure SE models. The SE110MPA, SE210MPA, SE310MPA, SE420MPA and SE530MPA also include a 3-foot extension cable for users who prefer to remove the MPA.

Shure SE Sound Isolating Stereo Mobile Headsets will be available to consumers in September 2008.



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