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| Supponor Secures 6 Million Euros in New Funding Supponor announces the successful closing of its Series A funding round. The funds will be used for international sales and marketing of Supponor DBRLive, a novel system for precise masking and replacement of on-event advertising content in live sports broadcasts. The system opens up a wide range of opportunities for targeted and localized sports marketing. The funding round was led by Northzone Ventures, one of Europe's leading early stage venture capital firms, and Conor Venture Partners, a Finnish early-stage technology venture capital firm and an existing investor in Supponor. The funding of 6 million Euros, a significant investment for a pre-revenue company, will be used to leverage the business opportunities that Supponor DBRLive brings to digital advertising agencies and television right holders. With the new funding, Supponor will launch DBRLive in Europe and the United States, the world's leading markets in sports advertising. Billboard content digitally changed with DBRLive looks very similar to real physical billboards. Patented software technology calculates the position of the billboards in real time which allows for smooth and exact placing of digital content in live broadcasts. The system works in both indoor and outdoor events, regardless of weather and lighting conditions, and irrespective of people or objects moving in front of the billboards. The result is a natural-looking billboard that is relevant to viewers in different markets. write your comments about the article :: © 2008 Computing News :: home page |