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| Pure Play Music Taps Gregory FCA for Public Relations Pure Play Music has engaged Gregory FCA to publicize the international launch of a new music platform for independent musicians to promote and sell their music around the world. Gregory FCA, listed by O'Dwyers PR ranking as one of the top 50 firms in the nation, has a long history of having launched and supported the public relations efforts of such online music companies as CDNow, an originator of online music retailing; Star CD, the innovative wireless music buying service; and LimeWire, the world's most popular peer-to-peer file sharing software. "Our experience in online music dates to the very origins of the music industry through the Internet", says Gregory Matusky, President of Gregory FCA. "I have yet to see a company with a greater ability than Pure Play to connect independent artists with their fans, gain exposure for their music, and monetize their products." "Music rights and the Internet have vastly transformed the music business. Pure Play's unique model enhances the role of independent artists in the development of new music and trends by giving the consuming public advanced exposure to the next generation of music and artists", says Matusky. Pure Play Music' online portal allows unknown and independent artists to upload their music, and then use Pure Play's unique music distribution channels in order to gain airplay, create awareness, connect with new fans, and generate royalties. Pure Play currently has agreements in hand to expose independent artists and their music to a retail environment of more than 25,000 stores worldwide through the companies six genre-specific music streams, delivered via satellite or online, serving retailers across Europe. The Pure Play model includes plans to expand worldwide. write your comments about the article :: © 2008 Computing News :: home page |