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| MirriAd Becomes the 'Best Structured Deal between a VC and Angels' The innovative funding structure of embedded advertising specialist, MirriAd, has been recognised by the British Business Angels Association (BBAA) as the 'Best Structured Deal between a VC and Angels' at the association's annual awards. The BBAA awards are designed to raise awareness of the importance of early stage finance for the growth and success of businesses across the UK. The MirriAd deal structure brought together the existing Angel and VC investors – including London Seed Capital, Oxford Technology Management and South East Growth Fund – with a range of private investors led by Seraphim Capital. MirriAd's technology brings unique benefit to advertisers and media content owners by seamlessly embedding advertising into any video content as if it was always there. Content owners using MirriAd's solutions can effectively monetise their assets without compromising the viewer experience, and deliver a means by which brands can capitalise on the worldwide shift from the analogue broadcast model to multi-platform, on-demand digital video delivery. It directly addresses increasing consumer avoidance of traditional and online advertising, a situation that has threatened to undermine the industry's established revenue model. write your comments about the article :: © 2008 Computing News :: home page |