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| MORE THAN Renews Its Contract with Acxiom MORE THAN has renewed its contract with Acxiom to help increase its marketing success. The insurer has re-engaged on a long-term basis with the global interactive marketing services provider to help it significantly increase their volume of cost-effective sales as well as managing its customer and prospect data more intelligently. In doing this, MORE THAN anticipates that it will also improve cross-sell and upsell opportunities and increase flexibility in multi-channel marketing campaigns. Acxiom and MORE THAN have created a 'prospect pool' of potential clients, who are then targeted with specific marketing campaigns to attract them to the company. Acxiom also provides analytical support to help MORE THAN continue to better model its data, so that prospective customers are approached with the offers that most appeal to them, via the most attractive and appropriate medium. write your comments about the article :: © 2008 Computing News :: home page |