Comodo Usertrust Provides Emerchants with a Free Social Networking Platform
Comodo recently announced that its UserTrust platform is becoming a powerful tool that helps eMerchants create a social network environment in which prospects can see past consumers' experiences with the eMerchant. This kind of transparency is proven to increase trust and conversion, since according to Social Shopping Study (2007), over 70% of end users cite user feedback as one of the main reasons they choose to buy from one eMerchant versus another.
Current online marketing programs often rely heavily on targeting consumers via online advertising, hoping the ads reach the best demographic possible to influence their buying decisions. This approach has limited success and value because it is both costly and hard to manage, as recently reported by BusinessWeek. Comodo's UserTrust provides an avenue for customers to create a social network of their own by enabling customers to leave feedback on a company website. This feedback can directly translate to revenue dollars for an online merchant as their website can receive positive reviews and rankings, thereby increasing user trust and confidence in the merchant. Utilizing a feedback technology platform such as UserTrust provides an important new opportunity to drive online conversion.
Comodo's UserTrust provides online businesses with this social networking feedback platform that they can deploy on their sites for free. As part of the UserTrust program, eCommerce companies can put the Comodo UserTrust logo on their site so that end users know they can verify the performance of the eMerchant before they risk making a purchase there. UserTrust also includes a special dispute review module that allows eMerchants to mitigate any negative reviews before they are posted on their UserTrust site.
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