Sony Selects Dialogue’s Mobile Solutions for Rambo DVD Launch

Sony Pictures Home Entertainment has launched its first mobile campaign in Australia with the help of international mobile specialist, Dialogue Communications. SMS campaigns and a mobile internet site designed by Dialogue have been added to Sony Pictures Home Entertainment's existing marketing channels to support the Australian DVD launch of Rambo on July 9.

Dialogue created the mobile internet site using its new Mobile Site Builder (MSB) tool. At the same time, a mobile campaign response back was devised to drive traffic to the site, to promote the film further and engage fans.

The mobile shortcode 199 00 991 will be advertised across all traditional media in Australia and by texting a keyword to the number shown; consumers receive the Rambo mobile site link in reply where they can interact with the site, regardless of where they may be located.

The Rambo mobile internet site is one of the first to go live in Australia using Dialogue's new MSB application, which allows brands to build and publish advanced sites and storefronts using a simple user interface and easy-to-use drag and drop features.

write your comments about the article :: © 2008 Computing News :: home page