Mobicom to Launch Celltick’s LiveScreen Media Service
Celltick announces an exclusive deal with Mobicom, Mongolia's first mobile operator. Under the terms of the deal, Mobicom will employ Celltick's LiveScreen Media platform to broadcast meaningful and relevant content to their subscribers' idle screens using cost effective cell broadcast technology.
Mobicom's subscribers will receive message teasers with an easy and intuitive click-through process enabling them to access further information. The teasers will arrive on the handset's idle screen, creating a simple and non-intrusive communication channel.
LiveScreen Media's cell broadcast technology enables operators and brands to fully utilise the idle screen's potential as a marketing communication channel. Operators can target content messages and advertising to individual preferences based on past activity, ensuring that subscribers receive the information that is most relevant to them.
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